How Velocity House Buyers boosted efficiency with DataFlik

Better leads

1-2

Closed deals per month

$33,000

Assignment fee

In this conversation, Rami Eid, Co-Founder of DataFlik, talks with Greg Helbeck about how using DataFlik’s predictive tools helped transform their lead generation strategy and grow their business.

Company overview

Greg Helbeck founded Velocity House Buyers in 2017 with one mission: to help homeowners sell their properties quickly and with transparency. Since then, Greg has bought over 215 properties and built a strong reputation in the Hudson Valley and Westchester area. Like many in real estate, Greg faced the challenge of finding motivated sellers. His team needed a smarter, more targeted way to reach them, which led him to DataFlik.

Greg Helbeck has spent nearly a decade in real estate, specializing in direct-to-seller strategies.

After launching Velocity House Buyers in New York, Greg expanded the company’s reach to Seattle and Delaware, helping homeowners sell their properties quickly and stress-free.

Today, Velocity House Buyers stands out by emphasizing transparency and providing cash deals without the hassle of agents, fees, or drawn-out processes. For Greg, this business about more than just buying houses — it’s about helping people navigate challenging situations with integrity and speed:

“Our business is built on direct-to-seller. I’ve spent millions on direct mail marketing over the last 10 years, and I’m always looking for an edge.”

Greg Helbeck

Owner

Main marketing channel

Initially, Greg relied on pay-per-click advertising, but it didn’t perform well in his market. After seeing the ROI drop, he shifted to direct mail, which has since become the backbone of Velocity House Buyers’ marketing — now accounting for 70% of their efforts.

Greg favors direct mail for the control and precision it offers, as it allows him to connect directly with motivated sellers and achieve better results.

“Mail is literally 70% of our marketing. I like how we can control who we send the message to, unlike pay-per-click.”

Decision to use DataFlik

Greg first learned about DataFlik through peers and industry podcasts. When he decided to invest, he found integrating DataFlik’s data into his marketing campaigns to be straightforward. The pre-formatted lists made it especially easy to boost his direct mail and cold calling efforts.

“I kept hearing about DataFlik, so I made the investment. The lists were skip-traced and formatted, ready to send to the mail house.”

Direct mail volume

Greg’s team mails to around 11,000 people in one county, consistently closing 1-2 deals per mail-out. Despite the challenges of operating in the competitive New York market, they’ve been able to maintain steady results by leveraging DataFlik’s tools.

“We mail about 11,000 people every five to six weeks, and we get at least one deal every time, sometimes two or three.”

Examples of deals closed

One of the standout deals Greg closed using DataFlik was a pre-foreclosure property that earned him a $33K assignment fee. Another notable deal involved acquiring multiple condos at a steep discount, each packed with significant equity.

“One deal got us $33K on a pre-foreclosure. Another lead got us three condos, each with $65-100K in equity. All of this came from DataFlik leads.”

High-quality leads with Dataflik

1-2

Deals per mail-out

$33,000

On a pre-foreclosure

Advice for others

Greg found the transition to DataFlik seamless. Now he encourages other real estate professionals to invest in a long-term strategy and maximize their profits by carefully tracking their results:

“It was super easy to transition to DataFlik. My advice: stick to it for six to 12 months and track everything. If you don’t know your numbers, you can’t fix what’s broken.”

Future plans

Looking ahead, Greg wants to grow Velocity House Buyers’ presence in their current markets by fine-tuning their strategies and boosting profits. The team is also working on expanding their portfolio by picking up more rental properties, which they see as a smart move for long-term retirement security.

“Our plan is to keep going deeper in our markets, optimizing what we’re already doing, and increasing our net profits. We’re also focused on buying more rentals because that’s a great retirement plan. We’re really happy with DataFlik and the results we’re getting.”

Empower your real estate success with DataFlik

Access the smartest, most efficient data for real estate investors today

Schedule a demo

Related case studies

Oklahoma’s top wholesaler used to cast a wide net with their marketing. But once they adopted our predictive tools, everything changed. They shifted to a focused and data-driven strategy that connected them with the right sellers — those ready to make a deal.

‍

The impact? 30 deals closed in less than a year, with a 4x ROI on the horizon.

‍

Now, join us as Rami Eid, Co-Founder of DataFlik, chats with Marissa McWilliams, Director of Operations at Ogle Property Solutions. They'll share how they transformed their marketing strategy — and how you can do the same with the power of our predictive tools.

Read story

How one of Oklahoma's largest wholesalers nailed lead targeting with DataFlik

Predictive AI Data

Join Rami Eid, Co-Founder of DataFlik, and Aman Khinda, Head of Operations at iBuy Central Valley, as they discuss how the company revamped its lead generation strategy, achieving a cost per deal below $5,000 and a 5X ROI.