How one of Oklahoma's largest wholesalers nailed lead targeting with DataFlik

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Oklahoma’s top wholesaler used to cast a wide net with their marketing. But once they adopted our predictive tools, everything changed. They shifted to a focused and data-driven strategy that connected them with the right sellers — those ready to make a deal.

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The impact? 30 deals closed in less than a year, with a 4x ROI on the horizon.

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Now, join us as Rami Eid, Co-Founder of DataFlik, chats with Marissa McWilliams, Director of Operations at Ogle Property Solutions. They'll share how they transformed their marketing strategy — and how you can do the same with the power of our predictive tools.

Company overview

This Oklahoma-based real estate wholesaler has grown into one of the market's largest players, specializing in wholesaling, flipping, and hoteling across Oklahoma City and Tulsa. With 65% of their business coming from wholesaling, they had a strong foundation. But as they expanded, they realized they were spending too much on unfocused marketing and missing opportunities to connect with truly qualified leads.

They needed a more precise approach to reduce costs and boost results.

“We’re wholesalers, flippers, and hotelers, and we’re known for being one of the largest around. But as we kept growing, we realized we were spending too much on marketing that wasn’t really working as hard as it could.”

Marissa McWilliams

Director of Operations

Main challenges

Before working with DataFlik, the company used traditional lead generation channels like direct mail. But this approach was too broad and unfocused. They had the capital to invest, but targeting the general population meant higher costs and missed opportunities to connect with truly motivated sellers. They were finding deals, but the strategy wasn’t sustainable.

"We were doing direct mail, but it was just more of a shotgun approach. We didn’t really know what we didn’t know, and it was costing us a lot."

Decision to use DataFlik

It was a critical moment — replacing a broad marketing strategy with one built on DataFlik’s predictive tools. Their decision to switch to DataFlik came after months of advice from the Results-Driven business community:

“We’re part of the Results-Driven community, and our coach kept telling us, ‘You’re too big not to be using predictive data.’ After hearing it over and over, we decided to just take a leap of faith. Honestly, we trusted them to get us this far, so why not trust them with this?”

Addressing challenges with DataFlik

Once Ogle Property Solutions integrated DataFlik into their operations, the shift was dramatic. Instead of casting a wide net, they now focused their marketing efforts on distressed and highly motivated sellers — those most likely to sell and with the highest probability of closing a deal.

DataFlik turned their previously messy, expensive process into something they could finally control. They didn’t have to rely on luck anymore, as each campaign now targeted the right sellers.

DataFlik’s Market Map feature played a key role in this process. It gave them all the data they needed at their fingertips, but in a user-friendly way:

“I’m an operator, not a data analyst. You give me a spreadsheet with thousands of rows, and I’ll barely know what to do with it. But when you guys rolled out the Market Map, it was so user-friendly I could literally go in and play with it. It gave me results in the way I needed to see them.”

Specific results

The results were immediate and substantial. Since adopting DataFlik, the company has closed 30 deals this year alone, with several others still in the pipeline. They are nearing a 3x ROI, with projections to reach a 4x return by year’s end. And their marketing spend is now more efficient, with each dollar going further due to the improved quality of leads.

“We’ve closed 30 deals this year since starting with DataFlik. We’re right on the edge of 3x ROI, and we’re projecting 4x by the end of the year. Knowing that the quality of leads has improved so much makes the wait for cash flow worthwhile.”

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ROI achieved

Advice for other companies

For any company still on the fence about predictive data, Ogle Property Solutions' advice is simple: Don’t wait.

Now they believe that anyone serious about real estate investing needs to prioritize precision over volume:

“To anyone not using predictive data yet—why not? It’s something I wish we had done a long time ago. The little bit more you spend upfront is nothing compared to the results.”

Future plans

With their local market dialed in, Ogle Property Solutions is now preparing for the next phase of growth — expanding into new markets. They plan to leverage DataFlik’s predictive tools to evaluate and identify high-potential regions as they scale their operations beyond Oklahoma.

“We’ve got Oklahoma City and Tulsa locked down. Now, we’re ready to expand. I’m excited to see where DataFlik can take us next.”

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